Update [Thu 22nd May 2025, 3:55am]: Following some teaser posts on social media earlier this week, Sega has now officially unveiled its Sonic Racing Around the World brand campaign - an entire year ...

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the World ...

Today, publisher SEGA announced a brand-new ad and fan campaign to coincide with another year of rattitude hedgehog greatness ...

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

SEGA recently announced its new Sonic the Hedgehog campaign titled "Racing Around the World," featuring a special collab with Red Bull.

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.

The Sonic brand now generates over $1 billion in revenue per year from licensing alone. Sonic the Hedgehog is taking a ...

SEGA Unveils Brand New Sonic the Hedgehog™ Fan Celebration with “Racing Around the World” Sonic Team partners with Red Bull to launch brand campaign with thrilling stunt rac ...

Gate has officially released its first co-branded digital collectibles collection in partnership with the Oracle Red Bull Racing Team in F1.