Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

AI’s output is only as good as its input. If you want your productivity to reach new levels, focus on crafting prompts that are clear, specific and intentional. Define what you need. Don’t accept the ...

Overview:  Fewer tools win. B2B teams perform better when platforms are connected and purposeful, not stacked without a ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

This article breaks down four problems that marketers face right now and how AI is already solving them. The difference today ...

For over two decades, ever since the dot com days and emergence of digital marketing, marketers have been busy with and characterized by technical implementation, as much as by strategy. Most ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. As a founder with a developer’s background, I never considered myself a marketing ...

We’ve all heard it 100 times by now: If we aren’t using AI in our businesses, we’re behind. But in my industry—I’m a published novelist and memoirist who teaches people to write books—AI is very much ...

AI tools significantly streamline book marketing, assisting with tasks like content generation, campaign design, and audience identification. Despite its utility, AI-generated marketing advice needs ...

More than eight in 10 retailers have integrated artificial intelligence into their operations to a moderate or large extent, according to a report released Nov. 12 by BRG, formerly known as Berkeley ...

Tracking brand mentions in AI has shifted from PR vanity metric to a real measure of business value. Opinions expressed by Entrepreneur contributors are their own. AI engines now decide discovery, ...