Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

OLBG analyzed the WNBA’s popularity in five key areas: attendance trends, franchise values, in-stadium experience, viewership, and market positioning, which underscore the league's sustainable growth ...

Caitlin Clark is making a significant impact on the court and in the WNBA. The second-year guard for the Indian Fever quickly ...

That's what WNBA players were hoping for when they opted out of the current CBA two years before its expiration. The WNBA is ...

Enhanced female athlete visibility and strategic efforts to attract new audiences have fueled this growth ... within the WNBA, it only further highlights the league's increasing financial strength ...

Michael Voepel is a senior writer who covers the WNBA ... locking them in to limited growth. The past two CBAs have featured revenue-sharing targets with the potential to increase the cap that ...

Without mincing words, Caitlin Clark alone drives the majority of the WNBA. We can argue about the extent and the ...

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...