Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Lee Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media ...

Colorado Buffaloes football coach Deion Sanders made it known he's not happy with CU's NIL spending bandwidth this offseason.

Colorado coach Deion Sanders hasn't been shy about building his roster through the transfer portal and helping players get ...

Nation’s No. 1 ATH Announces Commitment To College Football Powerhouse originally appeared on Athlon Sports. Three major ...

Big Ten commissioner Tony Petitti has a job to do, and programs to represent. With the College Football Playoff's future in ...

Big 12 football season kicks off soon and each coach talked about his team at Big 12 media days. Here are the storylines to ...

During his annual address at Big 12 media days, commissioner Brett Yormark said he expects multiple teams from the conference ...

Big 12 commissioner Brett Yormark went all in on the “5+11” proposed model for the College Football Playoff on the first day ...

Deion Sanders stole the show at Big 12 media days, addressing his health, Colorado’s QB battle and his vision for the ...

EA Sports College Football 26 overall ratings for every Big 12 football team. Is Texas Tech or Arizona State rated No. 1 in ...

The format Yormark believes is best for the sport stands in direct opposition to what the Big Ten has proposed.