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Starbucks is phasing out an entire category of coffee shops: Will yours be affected?

We found this format to be overly transactional and lacking the warmth and human connection that defines our brand,” CEO ...

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks CEO: The company was ‘mismanaged for a couple years'—here's his plan to ‘bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule

Shares of Starbucks have risen more than 1% this year. The company has a market cap of about $106 billion. Starbucks is ...

The high-protein trend is coming for your Starbucks order

Starbucks CEO Brian Niccol announced plans for the coffee giant to unveil protein cold foam as an optional topping by year's ...