To put it into perspective, PR agency Karla Otto’s Influence of Sports Insights report states that Formula 1 is the ...

and Tommy Hilfiger’s costuming for the upcoming F1 film starring Brad Pitt and Damson Idris—not to mention the latter’s official apparel partnership with the Cadillac racing team. The relationship ...

Hilfiger also views motorsport as a fresh avenue for fashion to connect across industries, redefining style in new contexts and tapping into the rising “fashiontainment” trend.

In a bold crossover of Hollywood storytelling and Formula 1 ambition, Keanu Reeves is set to helm a brand-new documentary ...

For a designer like Hilfiger, racing has always captured the essence of effortless American style—classic iconography with a sharp, technical edge. So partnering with Cadillac on its official ...

It's going to be a busy summer for Tommy Hilfiger. The designer has already visited Saint-Tropez, Monaco, Sardinia and Capri, and that's before he heads to Florence to host a cocktail party and ...

With the FIA making room for more contenders, we take a look at the new F1 teams joining the grid in the 2026 season.

Team Jota’s Alex Lynn drove his No. 12 Cadillac Hypercar to the automaker’s first-ever pole position for the 24 Hours of Le Mans. However, the British privateer team didn’t stop there, as ...

The story of Cadillac F1 becoming the sport's 11th team will be told in a new documentary series, as Keanu Reeves returns.

Cadillac team principal Graeme Lowdon says Formula 1 should add a 12th team and make it a full World Championship.

New American entry has just 250 days until practice begins for the 2026 Formula 1 Australian Grand Prix.