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Largest EV write-down in Ford history forces Ford to shut down entire flagship truck line
Ford's ambitious electric F-150 Lightning, once backed by over 200,000 reservations and billions in investment, has been discontinued amid plunging demand and policy shifts, marking a sharp pivot in ...
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Ford pulls the plug on the F-150 Lightning and pivots to hybrids
Ford is shutting down its flagship electric pickup, the F-150 Lightning, and redirecting its truck strategy toward hybrids ...
The F-150 Lightning’s lack of range has been a big point of contention on social media. One good example is on the F-150 ...
Read: Jim Farley Warns Europe It’s Selling Its Future To Chinese Carmakers. Much of Ford’s early EV effort hinged on the ...
The automaker has announced several moves in the United States that emphasize hybrid and internal combustion engine vehicle ...
After years of bold EV promises, Ford is retreating from the F-150 Lightning and rewriting its electric future.
Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles in lieu of investment in more efficient ...
Ford is ending production of the F-150 Lightning truck and pivoting to focus on manufacturing hybrid vehicles and smaller ...
The Blue Oval announced a major shift in brand strategy. Its future may be more hybrids, plug-in hybrids and EREVs than EVs.
Auto dealers in the Rocky Mountain region said they weren't surprised with Ford's announcement that the company was discontinuing its all-electric ...
Another worker described the routine uncertainty. “Every Thursday we get a robocall saying we’re laid off another week,” they said. “I’m four weeks into the shutdown. Employees are being denied ...
Ford's $13B EV losses and decade of stagnation expose the blue-chip myth—legacy automakers face an unbridgeable gap.
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