Lululemon has named Lewis Hamilton as a brand ambassador, collaborating on product innovation, social impact initiatives, and a new marketing direction.

With F1’s current regulations now in their fourth year, the performance gaps that gave front-runners comfortable advantages are shrinking fast. Teams that were once struggling to keep pace have had enough time with these cars to catch up on the learning curve. (See: Ferrari and McLaren’s surge last year .)

Lewis Hamilton can help Ferrari develop in "every single area" in F1 2025, it has been claimed. Ferrari team principal Frederic Vasseur believes Lewis Hamilton can help the team develop in "every single area” during the 2025 F1 season.