Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a billion dollars.

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty ELF.N for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product ...

Hailey Bieber Sells Makeup Brand Rhode to Elf Beauty in $1 Billion Deal. More. Reuters. FILE PHOTO: Hailey Bieber poses during the Met Gala, in New York City, New York, U.S., May 5, 2025.

In just three years, Hailey Bieber has gone from beauty brand founder to certified beauty billionaire—because her brand, Rhode, famous for its peptide-infused lip balms, glazed-skin serums, and creams ...

Hailey Bieber’s brand Rhode Beauty just hit a billion-dollar payday. ... Rhode Beauty Was Sold to Elf Beauty in 2025. On May 28, 2025, ...

Hailey Bieber sold her Rhode beauty brand to e.l.f. Beauty for $1 billion — see how much she earned and her new role as Chief ...

The massive $1 billion deal makes Hailey Bieber wealthier than her husband, Justin Bieber, and revives e.l.f.'s "positive momentum," according to analysts.

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line ...

Hailey Bieber just signed off on a $1 billion deal that sends her beauty brand, Rhode, straight into the hands of Elf Beauty. The purchase includes $800 million payable at closing, split between ...

Hailey Bieber poses during the Met Gala, in New York City, New York, on May 5. Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, ...

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that ...