Apple is expected to implement a $50 price increase across its iPhone 17 lineup when the new models launch in September as a way to offset

Apple's iPhone 16 starts at $799, and the iPhone 16 Pro starts at $999. If the above report is accurate, the iPhone 17 could start at $849, the iPhone 17 Pro could start at $1,049, while the iPhone 17 Air (if real) is an entirely new model so it's harder to predict its price; we've previously heard that it would start at roughly $899.

An analyst's note to investors says to expect every iPhone 17 model to cost $50 more than their respective iPhone 16 predecessors.