Outgoing Harley-Davidson CEO Jochen Zeitz said the initiative will include technology such as AI. Big plays aren't just ...

Since William S. Harley and his friend Arthur Davidson started making motorcycles in Milwaukee, Wisconsin in 1903, their ...

Harley-Davidson shares jumped after the motorcycle maker said it would pay off debt and accelerate share repurchases with ...

The latest Market Talks covering the Auto and Transport sector. Published exclusively on Dow Jones Newswires at 4:20 ET, ...

Harley says it will be revealing an affordable entry-level model later this year. What will it be, and will it sink or swim?

Harley-Davidson will release a new entry-level motorcycle for $6000 in 2026, believes this would be profitable and accessible ...

The company says the new Sprint, priced at around $6,000, will be available in the U.S. market in 2026. It will be shown to ...

Harley-Davidson plans to sell a motorcycle for below $6,000 in 2026, according to the company's Q2 earnings conference call ...

Details are still emerging, but at least one more affordable, smaller-displacement bike is joining the brand’s lineup. Hell ...

Sales are down 18 percent in 2025 but the brand hopes this fall’s affordable Sprint bike can attract younger buyers ...

Harley-Davidson announced plans this week to introduce a smaller, more affordable, yet profitable motorcycle priced at $6,000. Here's what we know.

Harley-Davidson is aiming to accomplish something it’s largely failed at over the years by introducing a smaller, more ...