Target’s new TONE brand with Kai Cenat’s AMP group faces criticism as Black communities boycott the retailer for scaling back ...

Instead of Target addressing its DEI dialback, the retailer continues to work with Black brands like Tone, a personal care line by Kai Cenat.

Explore the Kai Cenat Target campaign aimed at winning back loyal consumers with AMP's personal care products.

Kai Cenat is famous for breaking Twitch subscriber records, winning streaming awards and conquering tough games like Sekiro: ...

TIME has released its list of 2025’s top 100 content creators, with names like Kai Cenat, Khaby Lame and MrBeast included.

Kai Cenat owns some of the craziest homes, cars, jewelry and all sorts of other items on earth, but... how do his purchases ...

Kai Cenat's stream has become a bit of a home for celebrities. Most recently, that included Charlotte Hornets star LaMelo Ball, who has dabbled in the streaming ...

After years of shaping the internet from behind screens, creators are finally having their moment in the spotlight. TIME has released its first-ever TIME100 Creators list, recognizing 100 of the most ...