Meta Platforms said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams.

The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to ...

Kolkata, Srinivas has nearly three decades of experience in sales and marketing leadership roles at companies such as ...

In a major reversal of a decade-old promise, Meta is introducing ads and paid subscriptions to WhatsApp, signaling a new ...

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream while the company invests heavily in artificial intelligence and other ...

Meta Platforms Inc. (META) has announced the introduction of advertisements within WhatsApp's Updates tab, marking a ...

The ads will appear in WhatsApp’s “Updates” tab, a section of the app that’s separate from a user’s inbox and private conversations ...

Investing.com-- Meta Platforms (NASDAQ: META) stock climbed 2.8% in pre-market trading after the social media giant announced ...

Staying in the AI race is crucial for Meta, Google, Amazon and Microsoft, with the technology likely to be the future for the ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad ...

Meta’s plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose ...

With sensitive user data appearing in public feeds, critics say Meta’s AI chatbot risks running afoul of UK data laws - and ...