We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...
Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...
"I don't like expansions that are manipulative," he says. "I want it to have a unique point of view. I don't want it to be, ...
Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...
The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...
It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...
Microsoft's November update for Xbox introduces AI-enhanced search, friend requests, and updated Windows app features.
Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.