Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Five-star OT Felix Ojo is now the highest-rated Texas Tech football recruit in decades after committing to the Red Raiders on ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...

Ojo, the highest rated recruit in Texas Tech’s history, has a 6-foot-6, 275-pound frame. In 2024, he was named to the ...

Mansfield Lake Ridge five-star offensive tackle Felix Ojo will receive a historic revenue share contract after committing to ...

Five-star offensive tackle Felix Ojo committed to Texas Tech after signing a historic, seven-figure revenue-share contract ...

NiJaree Canady continues to expand her business portfolio after a successful year with the Texas Tech softball team. Venmo announced Tuesday that Canady is one of three athletes from the Big 12 ...

It's never too early to start projecting who the best teams might be in 2026 and Softball America has done just that with Texas Tech leading the way. The Red Ra ...