Hello Kitty and Sanrio are expanding big time with their new deal with two of anime's top studios that could change the ...

Sanrio takes its most famous mascot to the grocery store with a brand-new merchandise line that's perfect for at-home play or ...

Bandai Namco gashapon machines in Japan now feature new charms of five Sanrio characters who wear red and hold balloons.

Each year millions vote in the popularity contest, with this year’s showdown – between two long-time rivals – fiercer than ...

Grab is betting on nostalgia and brand love to drive its latest marketing push, teaming up with Sanrio for an exclusive Grab ...

BACK-to-school season is near, and what better way to express yourself than with adorable items featuring three beloved ...

Spy x Family joins forces with Sanrio for the cutest collaboration fans have ever seen, releasing adorable, must-have merch!

Some fans prefer Production I.G’s works like Kaiju No. 8, Psycho-Pass, Haikyuu!!, or Heavenly Delusion. Others are more fans of Wit Studio’s, Attack on Titan, My Deer Friend Nokotan, The Ancient Magus ...

And now, despite her ageless appearance, she is 50 years old. Friday marks half a century since Japanese merchandising company Sanrio created the first iteration of Kitty White, or Hello Kitty ...

She’s one of Japan’s best-loved creations, adorning some 50,000 products sold across 130 countries and earning billions of dollars for parent company, Sanrio. But it’s important to note what ...

Hello Kitty was created in 1974 by Sanrio, a Japanese entertainment company. Jill Koch, the senior vice president of marketing and brand management at Sanrio, appeared on Today on Thursday and ...