Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ...

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers ...

Subtle shifts in tone can mis-position a brand, introduce unintended promises, or clash with existing campaigns. Only a human ...

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping ...

It’s the practice of earning mentions, links, and trust from community-level sources — neighborhood blogs, local influencers, ...

Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, ...

AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements ...

Google is now rolling out Search Live, the talk and listen version, not the video version, but the conversational talk and ...

Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance ...

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and ...