Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ...

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers ...

It’s the practice of earning mentions, links, and trust from community-level sources — neighborhood blogs, local influencers, ...

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping ...

Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?

Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, ...

Google is now rolling out Search Live, the talk and listen version, not the video version, but the conversational talk and ...

AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements ...

Subtle shifts in tone can mis-position a brand, introduce unintended promises, or clash with existing campaigns. Only a human can judge nuance, cultural connotation, and political sensitivity in real ...

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance ...