Forecasters expected tariffs would impact advertising growth before we knew how steep these tariffs would be. Now that we ...

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with ...

No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, X is dealing with the fallout of a massive ...

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

Performance Max campaigns are tough to aggregate and study. So it’s useful to have smec’s tracking of thousands of PMax ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

Advertisers should also consider applying this logic in reverse, investing in identifying who is least likely to take a ...

Does AI kill authenticity? And does it even matter? After all, consumers say they care about authenticity, but their actions ...