Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...

Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search ...

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, joins the podcast this week to talk through this year’s election results.

Why the agency pivot to alternative payment models is good for M&A, and Zeta Global responds to a short-seller's explosive claims.

IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...

During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4 ...

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and ...

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the ...

The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through ...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, ...

Former Dentsu CEO Wendy Clark on principle-based buying, agencies and AI and the evolution of the agency holding company ...

PubMatic told investors that it won’t lap the impact of a large DSP (ahem, DV360) having switched to a first-price auction ...