Industry leaders will gather together to discuss on relevant topics including AI playbook, purpose-led communications, future ...

For the first time, advertisers can access campaign metrics, total ad streaming minutes, format mix, and audience engagement ...

The fourth edition of the MarTechAI Summit & Awards is all set to be held today,December 10 in New Delhi. The much-awaited ...

In an interaction with e4, Anupam Bansal, Executive Director of Liberty Shoes, discussed how the brand is evolving from ...

A flood of non-human activity polluted retargeting pools, brands witnessed impression bursts late at night, unexplained click ...

The industry experts will share insights on how brands are bridging discovery and retention through seamless web-to-app ...

Aroon Ramachandran has over 17 years of expertise in advertising, brand and multi-category portfolio management ...

The company will invest US$17.5 billion in India, its largest investment in Asia, building on a prior US$3 billion commitment ...

Snapchat, WhatsApp, YouTube, and Instagram are running high-profile campaigns—ranging from brand films and creator spotlights ...

OpenAI has announced that Denise Dresser will be taking charge as its new Chief Revenue Officer (CRO). In this role, she will ...

With vanity metrics becoming obsolete, marketers say the focus now is on clarity, relevance and emotional resonance over ...

A weak advertising environment and muted subscription growth have made the economics challenging, say industry experts ...