Cathay Pacific has launched a vibrant campaign titled "The most fun per KM²", inviting travellers from Southeast Asia to ...

Online travel company Klook has launched a bold new experiential activation the "Joy dispenser" as part of its first global ...

When Standard Chartered launched its global brand campaign "Now’s your time for wealth" earlier this year, the message was ...

Netflix’s smash-hit survival series Squid Game has come to life on the streets and landmarks of Asia, with larger-than-life ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Ruder Finn Asia has been named the public relations agency of record for the Intellectual Property Office of Singapore (IPOS) ...

Absolut Vodka is bringing Keith Haring’s iconic art back into the spotlight with the launch of its Absolut Haring ...

The finalists for the Marketing Events Awards 2025 have officially been unveiled, spotlighting the most creative, impactful, and boundary-pushing event campaigns across South Asia, Southeast Asia, and ...

LEGOLAND Malaysia Resort (LEGOLAND) has appointed Mutant Communications (Mutant) as its public relations agency for Malaysia ...

The day has come for Theng Kiat Goh (pictured) to sign out from Prudential Assurance Company Singapore after seven years with ...

Baskin-Robbins Malaysia and Singapore are turning up the charm this season with a new collaboration featuring Sanrio’s ...

Income Insurance has brought back its stress ball mascot, Max, in a follow-up campaign that sees the character more agitated ...