The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value.

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.