As we head into 2026, four fundamental shifts will separate the brands that cut through the "AI slop" from those that just contribute to it.

Beginning today, Australia will enforce a landmark regulation: major social platforms must take reasonable steps to prevent anyone under 16 from holding an account. Instagram, TikTok, YouTube, ...

The people who will get the most out of AI are those with strong ideas and a clear sense of what great content looks like. AI can help execute those ideas.

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

Nostalgia marketing is not easy to achieve. You must evoke a sense of memory, connection and emotion but often this can only come with time – and from an experience long ago that today’s marketers may ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

Oatly has been known for its campaigns. The oat milk company puts its best copy first in a new campaign around New Zealand. The “it’s like milk, but made for humans” campaign sets out to explain that ...

As David Thodey prepares to hand over the reins, customers are now firmly and proudly on Telstra’s centre stage. Lisa Schofield looks back at this iconic Australian brand’s quest to redefine its ...