Global ad spend on professionally produced news content has dropped significantly in recent years, according to recent research from WARC Media. The report was based on WARC’s dataset of advertising ...

Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Explore practical solutions to marketing burnout by reconnecting with purpose, controlling inputs, and nurturing creativity ...

Influencers: brands want them, and bloggers and others want to be them. But who are they? What do they do? How do they make money? And what makes someone a social media influencer? An infographic ...

Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, Anthropic researchers analyzed millions of conversations from the Claude platform. An ...

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...

Imagine doubling your B2B marketing results with half the effort. Generative AI can do that for you. As businesses adapt to today's hypercompetitive environment, it's clear AI can provide a powerful ...

Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research from Ascend2. The report was based on data ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of these concerns, according to recent research from Plural Strategy ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.