Lipton’s top marketer on making the category more relevant to more people and finding its own ‘Magnum crack’ moment.

Looking to reach GenZ and share relatable consumer stories, AllSaints is switching up its audience segmentation and social ...

There is good knowledge among marketers around effectiveness theory, says Dr Grace Kite, but many are finding themselves ...

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...

From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy ...

Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...

Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...

CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.

Sweaty Betty’s CMO Kerry Williams says marketers must be personally invested when working for a purpose-led brand to ensure ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

While some single mothers are working beneath their skillset, a lack of flexibility is pushing others out of the workforce ...