From a streaming perspective, streaming viewership in January was up 3% versus December and the category accounted for the ...

Historical reach of the Super Bowl has been reported using Nielsen Total Audience Metric (TA). Nielsen retired TA in January 2025 in favor of Big Data + Panel Reach, which more precisely measures ...

Streaming’s share of TV viewing in Mexico saw a slight decrease during January, dipping by 0.6 percentage points compared to ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a culture grounded in our values of inclusion, courage and growth. As we start off each year, a time of renewal and ...

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis. The data for The Gauge is ...

Unlock independent third-party data to measure, analyse and optimise your ad campaigns to maximise your media investment with ...