Chai Shots marks the company’s formal entry into the under-two-minute storytelling format, positioned as content designed for “micro-moments”.

The tool, called Your Algorithm, allows users to directly adjust the topics that shape their Reels recommendations.

Snapdeal’s Ishwar RV outlines how Snapdeal is tapping wedding-season momentum and the growing influence of non-metro ...

Rising rates, stronger viewership, and a more disciplined buying cycle are defining the WPL 2026. Here’s how advertisers are evaluating risk, and opportunity this season.

Australia on Wednesday became the first country to bar children under 16 from accessing major social media platforms, ushering in one of the most sweeping online safety measures introduced anywhere in ...

If you think back even five or six years, the streaming world felt almost set in stone. Platforms were doubling down on long-form storytelling, slick originals, multi-season arcs, and budgets that ...

Hansa Research today announced the launch of an independent, subscription-based advertising impact measurement service for ads on digital video platforms. The study will enable brands to measure the ...

AI-led recommendations, and 48% express trust in AI-generated content, a figure that the firm notes is significantly higher than global levels.

KFC India and WPP Media turned Mumbai’s busiest billboard corridor into a kilometre-long sequential trail that unfolded like ...

Christmas engagement rose earlier than usual, climbing 298% as audiences entered holiday mode before December.

The clarification came after multiple Lok Sabha questions flagged concerns over rising expenditure, editorial implications and the potential impact on smaller publications.

JioHotstar emphasised that the ₹4,000-crore investment will fund new-age storytelling formats, creator development, regional-first content, writing labs, mentorship programmes and skill-building ...