For marketers using AI video in campaigns, customer service or product demos, the takeaway is clear: guardrails matter.

There’s something unnerving about how fast and polished it all is – like AI is out here quietly doing your job without ...

The man they call the ‘super suit’ shares the one standout trait that all the best account people possess, why his favorite piece of advertising is a guilty pleasure and what it’s really like being in ...

You don’t know what you’ve got until it’s gone, a psychological phenomenon brands are regularly using to attract attention.

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

The beer brand is helping runners stay cool with the launch of its new Shade Tracker app, a tool designed to map out personalized running routes entirely in the shade.

With the Bitcoin price recently trading above $85,000, digital currency isn’t just shaking up finance, it’s redefining how ...

The intersection of AI and neuroscience holds great promise for marketers. Joe Newcombe of Dentsu explains how its ...

Active International’s Cameron Swan is an Australian in the UK. He finds the tendency to label everything outside of London ...

AB InBev’s new work is an exploration of how AI can be used to generate hyper-personalized advertising at scale. In this case ...

The cinematic work from Uncommon Creative Studio was shot over 14 hours and wore out the camera shutter three times.

Curation gives agencies the keys to precisely select and target the programmatic inventory they require, tailored to their ...