The coffee chain is piloting a new store design, simplifying its menu, and trying other tactics to bring back customers.

As Starbucks promises a “wave of innovation” into next year, some analysts see opportunity, while others say the line of ...

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks says it’s confident that new products coming next year - including a cold foam protein drink and improved baked ...

Bloomberg journalists discuss today's biggest winners and losers in the stock market. Listen for analysis on the companies ...

Starbucks will soon offer protein cold foam and is exploring gluten free and protein-centric foods, CEO Brian Niccol said.

But while many analysts presented a bullish case for the company's turnaround, not all investors are sold on Niccol and his ...

This week, the Seattle-based chain started testing coconut-water-based beverages at five New York-area stores.

In March 2023, Starbucks customers received some devastating news: Their beloved raspberry syrup would be leaving menus ...

Starbucks said Tuesday it’s confident that new products coming next year — including a cold foam protein drink, coconut water ...

Starbucks CEO Brian Niccol said he isn’t just focused on getting “Back to Starbucks” anymore, and is taking steps to build a "better Starbucks." ...