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Starbucks CEO admits the struggling chain made a major mistake
In other words, the businesses were planning to pass the costs along to the customer, something no one in the country ...
Starbucks and Luckin are vying to win the coffee wars. I tested both out
Mainstream coffee culture is converging globally, and Luckin Coffee is making it more digital, efficient — and gimmicky. Few ...
Starbucks CEO working to turn around coffee company's slumping sales
Starbucks CEO Brian Niccol talks with NBC News' Hallie Jackson about how the coffee company is planning to keep ...
Howard Schultz says he is a big fan of Brian Niccol's 'brilliant' Starbucks revival strategy
Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.
Starbucks Invited 14,000 Employees to Las Vegas to See Something It’s Never Done Before. It Was a Brilliant Move
By putting their people first, Starbucks is making an investment that should pay off over time.
Starbucks' CEO looks to snap sales slump with prices and protein
The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.
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Beloved Starbucks Item Returns After 2 Years for a Limited Time
About two years ago, Starbucks quietly discontinued its beloved raspberry syrup, much to the displeasure of many of the brand ...
Starbucks job to pay content creators up to six figures to travel, drink coffee
Starbucks' new content creators will get paid up to six figures to travel to coffee farms and reserves around the world. Here ...
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Starbucks is handing the keys for its improvements to store managers
The company is giving managers more say in new product and operations tests at an early stage. It is also giving them more ...
Starbucks names global barista champion after latte art, blind tasting challenges
The Starbucks Global Barista Champion will co-create a beverage to be sold at stores across the U.S. in the "near future." ...