Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Mansfield Lake Ridge five-star offensive tackle Felix Ojo will receive a historic revenue share contract after committing to ...

It's never too early to start projecting who the best teams might be in 2026 and Softball America has done just that with Texas Tech leading the way. The Red Ra ...

Head coach Jamie Trachsel and the Ole Miss softball program have bolstered their outfield, adding transfer Sydney Shiller to the 2026 roster. Sh ...

Each of the Texas Tech softball team's seven transfer portal departures have found new homes. Here's where they'll be playing ...

Ojo, the highest rated recruit in Texas Tech’s history, has a 6-foot-6, 275-pound frame. In 2024, he was named to the ...

A month after helping Texas softball win its first national championship, former Longhorn pitcher Mac Morgan will begin her ...

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...