‘They break down without each other’: The importance of …
Nov 26, 2024 · Creativity has quickly become king in the B2B world. According to research by LinkedIn this summer, over two-thirds of UK B2B marketers say bolder creative is helping them improve brand engagement and drive conversion. Meanwhile, data from Marketing Week’s exclusive 2024 Language of Effectiveness research, supported by Kantar, shows over half (57.9%) of the B2B marketers surveyed say their ...
The Year Ahead 2025: Marketers make effective use of first-party …
Dec 9, 2024 · In 2024, marketers increased their efforts to grow their first-party data as privacy regulations tightened, and Google planned to deprecate third-party cookies. Although Google eventually abandoned those plans, the message to marketers was to continue to grow first-party and zero-party data ...
How social commerce techniques will set brands apart in 2025
Dec 9, 2024 · Social commerce may not be new but it has been growing rapidly, with 56% of UK social app users now making purchases directly through social media, according to data from Retail Economics and TikTok.. And it’s only set to grow. Social commerce is projected to reach nearly £16bn in the UK by 2028 – double where it is today.. Given the growth of social commerce, brands need to evolve to ...
Dr Martens restructures marketing team to align with product focus
Nov 28, 2024 · Dr Martens has been taking action to shift its marketing focus to product rather than “storytelling” as it seeks to emerge from a period of profit and revenue decline.
Müller Light repositions with the aim of ‘reigniting’ brand and ...
Jun 11, 2024 · Source: Müller Yogurt & Desserts. Müller Yoghurt & Desserts is relaunching its Muller Light yogurt, repositioning the brand to meet consumer desires for more “positive and uplifting options” within the segment.
The Year Ahead 2025 - marketingweek.com
Dec 9, 2024 · Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2025.
Tesco expands retail media offering with new measurement …
Oct 9, 2024 · Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement.
Marketing News | Marketing Week
With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of marketing discusses the role of influencers in growing the brand’s reputation.
How Tony’s Chocolonely grew without spending a penny on …
Dutch chocolate brand Tony’s Chocolonely has grown rapidly over the past few years, with its quality product coupled with its mission to make cocoa farming slave free helping to build a firm fan base.
How Tesco revolutionised loyalty with Clubcard: The Inside Story
Mar 13, 2019 · In the first of a new series, Marketing Week looks at how Tesco Clubcard transformed retailing, shopping and marketing forever, as told by the people who were there at its conception.