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Have you ever sat down to make a “quick mockup”… and suddenly you’ve lost an hour, maybe two, adjusting layers, resizing logos, fixing shadows, and still not getting the design to look the way it will actually print? That used to be my reality every single week. Customers asking for examples, and I’m over here trying to convince them, “Just imagine it’ll look puff when printed,” or “It’ll shine like glitter once I apply it.” But here’s the truth, customers don’t buy imagination. They buy what th