Jeff Bezos emphasizes the importance of customer obsession, especially for startups where every team member is deeply focused on customer satisfaction. As companies grow, layers of management and processes can create distance from customers, slowing decision-making. He emphasizes the need to distinguish between reversible decisions, which should be made quickly, and truly significant, irreversible ones that require more deliberation. Subtitles by @scriptivox —- Curating wisdom from world's best