Billionaire Bytes on Instagram: "In the late 1970s, a man named Gary Gilmore — a convicted murderer — was sentenced to death by firing squad. As the execution approached in Utah on January 17, 1977, he was asked if he had any final words. According to witnesses and later accounts, his response was simply: “Let’s do it.” More than a decade later, in 1988, advertising executive Dan Wieden — co-founder of the agency Wieden+Kennedy — was struggling to find a unifying tagline for a set of new commerc