Do you pronounce it as Whip, or Hwip? 😄 Cool Whip, introduced by General Foods in 1966, was created as a non-dairy and pre-whipped dessert topping that could be stored frozen and thawed as needed. Developed in just 18 months by food scientist Dr. William A. Mitchell, who also invented Pop Rocks and Tang, Cool Whip became an instant hit for its ready-to-use nature, versus the time-consuming process of whipping fresh cream. The 60s and 70s ads targeted busy homemakers and had a strong emphasis on