Have you ever seen this? This is pure ambergris. Ambergris is a rare natural substance formed in a whale’s digestive system. Over time, it’s expelled into the ocean, ages naturally in seawater, and eventually solidifies before washing up on shore. Through oxidation and aging, it develops a warm, musky, slightly sweet aroma — which is why it’s one of the most prized ingredients in perfumery 🐋✨ Why is everyone after it? Because ambergris is a natural fixative — it helps perfumes last longer, proj

A lump of whale excrement can be worth thousands of dollars. It's called ambergris, and it's nature's gold. | Australian Museum