In the 1980's, BENETEAU made a significant move by expanding its horizons to the United States. This marked a important moment in the company's history. BENETEAU's arrival brought a fresh wave of excitement and innovation, offering American sailors access to a wide range of boats, from sleek cruisers to performance-oriented racing yachts. BENETEAU's presence in the USA not only enhanced the sailing experience for enthusiasts but also contributed to the growth of the American boating industry. To
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In the 1980's, BENETEAU made a significant move by expanding its …
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FacebookBeneteau America
In commemoration of its 140th anniversary, BENETEAU invites you to remember the moments that marked the history of the brand in this exclusive web series. In this first episode, BENETEAU brand director Jean François Lair tells the story of how BENETEAU conquered the American market in the 1980s, demonstrating their remarkable ability to adapt to international markets. Photo : Eddie Frank | BENETEAU
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