Pepsi Pulls Controversial Kendall Jenner Ad After Outcry
1:24
Pepsi Pulls Controversial Kendall Jenner Ad After Outcry
Apr 5, 2017
NBC NewsAlexander Smith
Best Pepsi Ads
Best Pepsi Ads
May 16, 2015
adforum.com
Pepsi has always known how to get under Coke's skin. But this ad from the 90s hit different. Instead of a celebrity endorsement or a bold claim, they put a little girl on screen and let her do the talking. She's offered a Coke, but she wants a Pepsi, simple as that. It was part of Pepsi's long-running comparative advertising strategy, designed to position itself as the cooler, more preferred choice, especially among younger audiences. The genius? It didn't feel like an ad, it felt like proof. Do
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